The campaign was loosely organized by circulating emails claiming that if enough people entered "Jedi", it would be recognized as an official religion by the government. The emails also implored people to report their religion as "Jedi", "because you love Star Wars" or "just to annoy people". Other reasons that have been suggested for this behaviour have included frivolity, a protest or mockery of the census or religion, or a simple desire to gain notoriety as someone who declared themselves as a Jedi. Some claim that it was a protest against government inquiry into one's religion, a matter some felt should remain private.To skąd te 400 tysięcy wyznawców tylko w samej Wielkiej Brytanii?
Może ci ludzie ulegli jakiejś zbiorowej halucynacji?